Who Says Guest Blogging is Dead? Guest Blogging is not Dead

This is the first time I have updated my blog since May of 2013. Well, it’s time for me to share what I have learned with you guys!Before I jump into the main topic, why “Guest Blogging is not dead” ! I will explain first why this issue has been widespread to many of us SEO’s. It is indeed pretty alarming to us, that’s why I decided to write this article to clear it out that there’s no need to panic!

I think most of us knows that Matt Cutts stated on his twitter account in his latest blog post regarding, "The decay and fall of guest blogging for SEO."

Matt Cutts stated the decay and fall of guest blogging.

It was surprising that Matt Cutts stated this on his blog:

Okay, I'm calling it: if you're using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it's become a more and more spammy practice, and if you're doing a lot of guest blogging then you're hanging out with really bad company.

It was actually a warning to us SEO’s that we need to think beyond guest blogging as an SEO link building method because many online marketers nowadays are opting to guest blog posting as their number 1 link building method. They don't mind that they are producing low quality articles or duplicate content, posted to unrelated and low authority sites, just for the sake of link building, to improve their Google rankings that could lead their website penalized by Google.

Warning! Stop Guest Spamming! :D

He also added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future.  

The Downfall of the Large Guest Blogging Network

In the recent blog post of Barry Schwartz from SearchEngineLand regarding, “Google’sMatt Cutts: We’ve Taken Action On A Large Guest Blog Network”.

As Matt Cutts previous blog post warned the SEO community that, “guest blogging is dead” in the previous statement above. He actually took down the largest guest blogging network (MyBlogGuest.com). But he did not specify which network was hit by the update.

He warned us but you did not follow! LOL!

Here’s the screenshot of  what Matt Cutts says on his Tweeter Account:

Matt Cutts took down a large guest blog network.

Think Beyond SEO Link Building

 

Matt Cutts was clear enough with his statements that we should not abuse Guest Blogging as an SEO (Search Engine Optimization) strategy instead, we need to focus more on creating blogs for guest posts as a means of:

• Branding
• Increase your relevant traffic
• Build credibility in a specific niche
• Exposure to new audience
• Authorship
• Community Building

You can check more about guest blogging with purpose here.

Come to think of it! When you write write yor own article for guest blog posting campaign, just don’t think of it as an SEO link building method, just think beyond SEO as what I have mentioned above, and what Matt Cutts really want us to do when it comes to guest blogging. 

The 6 purposes of guest blogging (above mentioned), are the true meaning of Guest Posting not link building, for your information. 

Therefore, if we simply follow the the rules of guest blogging, then you have no reasons to worry about because I’m sure you will be successful with you marketing campaign as well as, improve your website and brand reputation.

If you enjoyed reading my post please feel free to leave a comment below…